Context: A private financial institution in Indonesia was looking for a new business revenue stream that would attract millennial entrepreneurs to their firm.
Solution: BrandKraft analysed similar offerings in the market and conducted tailor-made qualitative and quantitative surveys among the stakeholders to gain insight into the needs of this highly coveted target group. We followed up with workshopping the results with the leadership team. BrandKraft created a positioning statement around their unique point of difference and developed an international program that was flexible and directional.
Impact: The program has been successfully running for years, attracting and binding high profile millennial entrepreneurs and investors to the company. To date numerous events and initiatives have been conducted that were either covered widely in the media or benefitted the stakeholders and community.