So what is our story?
Why are we called ‘BrandKraft’?
The name BrandKraft is a play on words (‘Kraft’ in German means power or strength) and embodies the company’s belief that powerful brands need well thought out crafting to drive business growth.
A blacksmith – as depicted in BrandKraft’s logo – uses a variety of tools to draw, cut and chisel its hot subject to craft or repair it to make it long lasting and of high quality.
Think of us as forging and shaping your brands and businesses so that they are grounded in insights, are durable and ready to compete in your markets.
Principal Strategist, Founder
Her work has encompassed AI, strategy, innovation, business model, digital transformation, marketing collaterals, training needs/processes in Asia (Japan, South Korea, Pakistan, India, China, Indonesia, Thailand, Philippines, Vietnam, Cambodia, Laos, Taiwan, Hong Kong, Singapore)
Where Sylvia’s worked
Principal Strategist at BrandKraft, Singapore
VP Asia at Neuro Flash, Singapore
Senior Consultant at Kantar Consulting, Singapore
Various roles at Beiersdorf in Germany, Indonesia and Singapore
Meet our team
Our network features senior and accomplished business professionals.
Sanjana Chappalli has won awards for marketing effectiveness and her writing. She has crafted marketing strategies and content that have delivered results for GSK, P&G, Porsche, Spotify, Lenovo, IBM among others - in Asia Pacific, Europe and North America.
Sanjana speaks five languages fluently and is currently mastering Italian – her sixth.
She turned her passion for travel and people into business when she co-founded the avant-garde hospitality brand The Hip and Happening Group (THHG). Next to Singapore’s first chic youth hostel ‘Rucksack Inn’ Dorit drove the development of ANMON Bintan, a brand-led unique glamping concept for digital nomads.
Dorit is also one of the experts of Start-up O that mentors startups to get funding.
Dorit hails from Germany and is residing in Singapore.
Trisha has used her inclination towards numbers and her experience with brands and businesses working through the entire gamut of business insights, strategies, innovation thus helping brands making bolder, better, and faster decisions across diverse categories, and myriad geographies.
She is passionate about the analysis and interpretation of data, trends, and patterns, using both qualitative and quantitative techniques and data sources to develop a comprehensive, cohesive brand and market understanding. She identifies drivers and barriers culminating in insights, helps to develop brand strategies and convert them into innovative business solutions.
Trisha is passionate about topics such as ‘Muslim Consumers’ and ‘Brand Building strategies in the East and West’. She has worked and lived across the world and is currently residing in Singapore.
Have questions to ask?
We can start with a free half hour alignment call.