“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu's quote is a perfect encapsulation of how Sanjana approaches marketing campaigns - strategy followed by tactics.

Sanjana Chappalli has won awards for marketing effectiveness and her writing. She has crafted marketing strategies and content that have delivered results for GSK, P&G, Porsche, Spotify, Lenovo, IBM among others - in Asia Pacific, Europe and North America.

Sanjana speaks five languages fluently and is currently mastering Italian – her sixth.

“Regardless of the times and tools we are witnessing, customer centricity is always the starting point of all winning strategies” is the mantra that Dorit relentlessly paid heed to in her 25 years as a global marketing professional and has guided her in building brands and businesses be it from a client, consultant or entrepreneur perspective in Asia and in Europe. She is driven by her belief that strategic marketing is applicable across industries and has proven herself in a wide scope of industries (FMCG, aviation, hospitality, finance, bathroom solutions and fittings). Dorit is a passionate and successful brand builder and customer experience advocate who has been recognized with EFFIE awards and numerous Hall of Fame awards in Singapore.

She turned her passion for travel and people into business when she co-founded the avant-garde hospitality brand The Hip and Happening Group (THHG). Next to Singapore’s first chic youth hostel ‘Rucksack Inn’ Dorit drove the development of ANMON Bintan, a brand-led unique glamping concept for digital nomads.

Dorit is also one of the experts of Start-up O that mentors startups to get funding.
Dorit hails from Germany and is residing in Singapore.

“It excites me to work with lots of data” is a typical sentence you hear Trisha utter. She is the unparalleled expert who teases out the underlying story by combining data points and turning them into compelling insights. She has done so through her 22-year career, first at Procter & Gamble, and then as the founder of Insights & More and UncoverY.
Trisha has used her inclination towards numbers and her experience with brands and businesses working through the entire gamut of business insights, strategies, innovation thus helping brands making bolder, better, and faster decisions across diverse categories, and myriad geographies.

She is passionate about the analysis and interpretation of data, trends, and patterns, using both qualitative and quantitative techniques and data sources to develop a comprehensive, cohesive brand and market understanding. She identifies drivers and barriers culminating in insights, helps to develop brand strategies and convert them into innovative business solutions.

Trisha is passionate about topics such as ‘Muslim Consumers’ and ‘Brand Building strategies in the East and West’. She has worked and lived across the world and is currently residing in Singapore.