So what is our story?

Born out of a desire to help companies to make full use of the potential of Asian markets and to always put the best team forward while serving clients, our journey started 7 years ago.

Why are we called ‘BrandKraft’?

The name BrandKraft is a play on words (‘Kraft’ in German means power or strength) and embodies the company’s belief that powerful brands need well thought out crafting to drive business growth.

A blacksmith – as depicted in BrandKraft’s logo – uses a variety of tools to draw, cut and chisel its hot subject to craft or repair it to make it long lasting and of high quality.

Think of us as forging and shaping your brands and businesses so that they are grounded in insights, are durable and ready to compete in your markets. 

Sylvia Reddy

Principal Strategist, Founder

Sylvia Reddy

Principal Strategist, Founder

She has worked for brands like NIVEA, Hansaplast, Danone, GSK, TÜV SÜD, Shiseido, InterContinental HotelGroup along with assignments across FMCG, healthcare, hospitality, financial, marine, certification, etc. segments.

Her work has encompassed AI, strategy, innovation, business model, digital transformation, marketing collaterals, training needs/processes in Asia (Japan, South Korea, Pakistan, India, China, Indonesia, Thailand, Philippines, Vietnam, Cambodia, Laos, Taiwan, Hong Kong, Singapore)

Where Sylvia’s worked

2013 - Now
Principal Strategist at BrandKraft, Singapore
2019 - 2020
VP Asia at Neuro Flash, Singapore
2010 - 2012
Senior Consultant at Kantar Consulting, Singapore
1995 - 2008
Various roles at Beiersdorf in Germany, Indonesia and Singapore

Have questions to ask?

We can start with a free half hour alignment call.