Context: A family run multinational company in the marine industry acquired 3 different marine related service companies and needed to strategically and visually bring them together.
Solution: Through a series of workshops and live work sessions BrandKraft helped the team to understand what their target audience seeks, the category values and uncovered the company’s unique overarching point of difference to address these. The new positioning guided BrandKraft in the development of a new compelling brand identity (logo, tagline) that harmonized the 3 companies but also left enough room to showcase their different services. Marketing collaterals such as a brand new website, company video, photos and a brochure (digital and in print) were consequently created.
Impact: The complete relaunch and new digital presentation were well received by the local and overseas leadership team. It was the starting point for improved BD efforts and to create awareness online within the relevant community.